The ‘What’ & ‘Why’ of Branding
A ‘Brand’ is a promise to your customer of what he can expect from your company’s products and services. Branding is vital for the long term success of all business. Be it a start-up company or an already functioning enterprise, creation of a positive Brand Image helps you to enjoy a premium edge over your competitors. Your customers will be able to identify your products quickly, make purchases without having to think twice, have favorable response to new products from your product line, will be happy to pay a premium price for a brand that reflects quality and also with full confidence be able to suggest and influence others to try your products and services leading to increased sales.
The most important aspect of your Branding is your company logo. It is the face of your business to the outside world. A professionally designed logo is simple enough to be easily recognizable, memorable and yet powerful to generate the desired impression of your company. All other marketing communication materials such as your Letterheads, Visiting Cards, Envelopes, Corporate Brochures, Flyers, Product Catalogs etc., need to be in sync with the brand message that your logo conveys.
Branding involves developing a strong Brand Strategy. It is required to plan on how you communicate, what to communicate, where, when and to whom you
communicate your brand messages. Most of the entrepreneurs fail to recognize the importance of a good design. They make the mistake of choosing the cheapest resource to design their corporate logo and communication materials. A design is a representation of you in your absence. It speaks about your company and the services you offer in your absence. It influence your customer’s perception about you. An unprofessional design will only lead to negative branding and will drive away your potential customers forever. Its always better to let the professionals design and plan your communication than having to deal with a negative brand image.
At Hummingbird, we help you to plan, develop, nurture, execute & take your Brand to the next level.
Corporate Logo Designing | Project Logo Designing
Designing of complete Brand Identity Elements – Logos | Letterheads | Visiting Cards | Envelopes | ID Cards | Forms & Invoice
Office Interior Branding
Hotel Interior Branding
Vinyl Sticker Branding
One-way Vision Sticker Branding