A picture is worth a thousand words!
A creative design reflects how you communicate with your customers. It is a visual presentation of your company, your thoughts and the words you want to convey to attract your customer’s attention and generate a favorable response from them. A professional graphic design makes you look good. A good design plays a very significant role in the make or break of a decision making process.
Having a professional creative design is important irrespective of the medium you choose to communicate with your customer. Your Creative not only needs to be attractive but also need to be flexible to suit the medium you choose to advertise in.
For instance, when you advertise in a Print Medium (Newspaper Advertising/ Magazine Advertising/ Brochures/ Flyers etc.) the creative design in addition to being attractive can include more detailed information as compared to your advertisement on an Outdoor Medium (Hoardings/ Bill Boards/ Mobile Display Vans etc). In a Print medium customers have sufficient time on hand to read through the content and grasp your message before taking any decision. While in case of outdoor advertising customers have very limited time (just seconds) to look at your creative design and grasp its message. In outdoor advertising mediums creative designs need to be adapted to meet the time limitations. Here the creative design should not only be attractive but also should crisp, uncluttered, action oriented and should be direct in communicating the message you wish to convey to them. Same is applicable to Radio Advertising as well as TV Advertising, where in the advertising rates are calculated based on seconds. Every second need to be used more efficiently and effectively