Out-of-home advertising (OOH) is an advertising medium that reaches consumers when they are outside their homes. As per a leading survey, consumers spend over 70% of their time out of their homes either on work related activities or on casual shopping spree. Since familiarity builds trust, by displaying consistent messages across Outdoor Advertising Mediums, Brands can instill confidence about your products in the minds of your consumers.

Outdoor advertising becomes important as you can tailor your campaigns to specific locations where your target customers are.

The types of Outdoor Advertising includes:
a) Hoardings/Bill Board Advertising
b) Transit Medium Advertising
c) Mall Advertising
d) Below-the-line Advertising (BTL Advertising)
e) Point of Sale Advertising

Hoardings are mostly placed in high traffic areas. Through advertising on Hoardings, one can target commuters during rush hour times.Hoarding can be used as a means for building Brand image as well as to generate footfalls especially if your business is located in the surrounding areas.

Bus Shelters... On an average a commuter spends around 15 to 20 minutes waiting to catch his Bus. Its an ideal time to put across your message and make an impression. Hence, based on your target segment of customers, Bus Shelters also are an effective medium that can be used very effectively.

Transit mediums consists of advertising on Vehicles such as Cab Advertising, Auto Rickshaw Advertising, Bus Advertising, Mobile Display Vans, Cycle Advertising etc. The advantage by advertising on these mediums being the vehicle movement is not restricted to any specific areas. They are very cost effective in comparison to Print Advertisements/Radio Advertisements and also are able to cover larger parts of the city.