“Reach out to your customers where they hang out the most"
Out-of-home advertising (OOH) is an advertising medium that reaches consumers when they are outside their homes. As per a leading survey, consumers spend over 70% of their time out of their homes either on work related activities or on casual shopping spree. Since familiarity builds trust, by displaying consistent messages across Outdoor Advertising Mediums, Brands can instill confidence about your products in the minds of your consumers.
OOH helps in geographically targeted marketing to your customers. Repeated viewing of your advertisement helps in Brand Building resulting in greater Brand Recall.”. Outdoor advertising becomes important as you can tailor your campaigns to specific locations where your target customers are.
As an Outdoor Advertising Agency in Bangalore, Humming Bird Communications is an ad company that specialize in creating and executing advertising campaigns for our clients.We use various outdoor advertising media such as billboards, bus shelters, hoardings, and transit advertising. We work with clients by understanding their target audience, marketing goals, and budgets to develop an effective advertising strategy. We then plan, design and execute the outdoor advertising campaign, manage the production of the materials, and monitor the campaign’s success. Outdoor advertising can be a cost-effective way to reach a large audience and create brand awareness.
Strengths of Outdoor Advertising
Outdoor Advertising: The Power of Out-of-Home Marketing
Wide Reach: Outdoor advertising has the ability to reach a vast and diverse audience. From billboards along busy highways, to bus shelters and subway stations, outdoor advertising offers advertisers the chance to connect with consumers where they live, work, and play.
Impact-ful and Memorable: Outdoor advertising is eye-catching and attention-grabbing by nature. With the right message and creative, outdoor advertising can leave a lasting impression on consumers and create a strong, emotional connection with your brand.
Targeted and Customizable: Outdoor advertising can be highly targeted to specific demographics and geographic areas. Whether you want to reach urban or rural audiences, young or old, or any other segment of the population, outdoor advertising offers the flexibility to tailor your message to your target audience.
Cost-Effective: Compared to other forms of advertising, outdoor advertising can be a cost-effective way to reach large numbers of people. Whether you choose to invest in a billboard, bus shelter, or subway ad, outdoor advertising offers value for your advertising budget.
Measurable: Outdoor advertising is measurable, providing advertisers with valuable insights into the impact of their campaigns. With advancements in technology, it is now possible to track the number of impressions, clicks, and conversions generated by outdoor advertising.
In conclusion, outdoor advertising is a powerful marketing tool that should not be underestimated. With its wide reach, impactful and memorable messages, targeted and customizable options, cost-effectiveness,and measurable results, outdoor advertising has the power to connect your brand with consumers in a meaningful and lasting way.
Mediums for Outdoor Advertising in Bangalore
Outdoor advertising can take many forms and can be divided into several categories based on their methods of display. Here are some of the most common forms of outdoor advertising based on top searches:
Hoardings and Billboards: These are large, freestanding structures that display advertising messages and are located along highways, busy roads, and in urban areas.
Street Furniture: This type of advertising includes items such as bus shelters, road medians, police kiosks and newsstands, that display advertisements.
Transit Advertising: This includes bus advertising, train advertising, auto advertising, metro advertising,cab advertising,mobile display van advertising, ticycle advertising and other forms of public transportation.
Wall paintings: These are large-scale advertisements that are displayed on the sides of buildings or other structures.
Street Banners: These are banners that hang from light poles or buildings and display advertising messages.
Mall Advertising: This type of advertising includes ads that are displayed inside and outside of malls with high footfalls.
Digital Outdoor Advertising: This is a growing trend in outdoor advertising and includes electronic billboards, digital kiosks, and other digital displays that are setup in high luxury apartment complexes, corporate companies, pubs & restaurants.